Advert- Signs

Littlewoods christmas advert http://www.youtube.com/watch?v=oBAA05L_rxE

Starts off : Symbolic
Big gates: suggests wealth, posh,?, magical? or maybe even an orphanage? (again proven later on..)
Could also suggest maybe celebrity status, again linking it back to Coleen featuring in the advert!

From the above 3 images we know that they are waiting for it to hit 12.00! this is shown in the way their gaze is all in the same direction, angles of the camera making this evident.
We also can tell from the first image (of the gates outside) that this is 12.00 at night (midnight).
The first of the 3 images again suggest wealth as you can see its a very big house, chandalier, big clock, statues etc. Also the women in these images are all dressed glamourous in their heels, party dresses, hair and makeup done. Coleen at the front- celebrity status?

Could suggest games? maybe Hide and seek? looking at the clock waiting to go seek!
Magical theme again- secret passages, magic wardrobe, never ending (like mary poppins bag, or something out of alice in wonderland)
suggests mischief? should they be looking and sneaking around? music playing links to 'the nightmare before christmas', fast pace-gives a feeling of rushing, time running out.
'Littlewoods' on the main book- still advertising

These images again suggest mischief..smirk on face, running away laughing, fighting over presents.
Again maybe suggestion of games?- tug of war with the present, hide and seek-running away from the seekers.
looks again like an orphanage? metal beds, white night dresses, lots of children, corridors etc
From previous bookcase scene- when gone through secret passage they come out as children- again suggesting either magic, or maybe symbolises their child like behaviour of the games!
Big christmas pudding!

Chasing the shoes- linking -game? running away from her.. magical: (Alice in wonderland feel to it)
symbolising maybe shoes she really wants but can't have (afford)

Indexical signs : Shadows!
Magical-puppet,flying
Shadow controlling her!

Everythings calming down now, gathering all the presents under the tree- looking more like a family rather than an orphanage now.
An image we would percieve as a 'happy ever after'- magical!

Final scene left with: is again magical eg Mary poppins. gives it a sense of a magical world,fairy tale!
Non fictional!

-Costume: dressed up, heels- celebrity-Coleen, advertising the clothes from the store.

-Right and wrong- looking in secret places- shouldn't be maybe? , this is seen through body language and facial expressions, smirks, laughter, worried looks.

-Childrens games- hide and seek, tug of war, child like magical fanatsy world? imagery, music, story line.